“雅蘭馬家輝聯(lián)合公益，種書行動溫暖書香”

World Book Day Special Initiative: Planting Books Project World Book Day Special Initiative: Planting Books Project

On April 23rd, the festival of books — World Book Day —, Yalan, in partnership with the NetEase Snail Reading APP and NetEase Public Welfare | Little Snail Reading Library, launched the "World Book Day Special Initiative". One of the highlights of this event is the "Planting Books" initiative, a book donation public welfare campaign jointly initiated by the renowned author and cultural scholar, Mr. Ma Jiawei, aimed at passing on knowledge and hope through books and lighting up lamps of knowledge for rural children.

The "Planting Books" initiative, as the core public welfare part of the event, not only reflects Yalan's commitment to social responsibility but also highlights its persistent pursuit of reading promotion and public welfare. The plan encourages the public to provide quality reading resources for rural children through public welfare book donations, allowing them to feel the power of knowledge and the warmth of life through reading. Every book may become the key that opens the door to the world for the children, and therefore, Yalan actively acts, calling on the attention of the whole society to the reading needs of rural children, and sends spiritual food to the children with practical actions.

Mr. Ma Jiawei, as the leader reader and public welfare partner of this event, has injected profound cultural connotation and humanistic warmth into the "Planting Books" initiative. He shared his unique insights into the relationship between reading and sleep during the event, believing that "true knowledge growth begins with clear thinking, and achieves success through nourishment during sleep." This view is consistent with Yalan's advocacy of "reading good books, sleeping well," conveying a healthy and positive life philosophy. Mr. Ma Jiawei's participation not only enhances the cultural taste of the event but also inspires the public's enthusiasm for reading and public welfare.

Under the promotion of the "Planting Books" initiative, books carrying love and hope will be scattered like seeds in every corner of the countryside. These books not only enrich the children's extracurricular life but also plant the seeds of pursuit of knowledge and yearning for beauty in their hearts.

The "Planting Books" initiative jointly initiated by Yalan and Mr. Ma Jiawei is not only a book donation public welfare campaign but also a vivid practice of passing on life philosophy and public welfare temperature. In the future, Yalan will continue to focus on the field of sleep, continuously deepen the "reading + sleep" concept, and constantly explore new paths for health sleep and reading promotion. At the same time, they will continue to pay attention to public welfare, fulfill their corporate social responsibility with practical actions, and contribute their own strength to building a better society.

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