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“紅棉花2025矩陣星計劃培訓盛會圓滿收官”

來源：家居百科時間：2025年04月24日 13:58

Red Cotton Flower 2025 New Media Matrix Star Program Training Event Recap Red Cotton Flower 2025 New Media Matrix Star Program Training Event Recap

From April 21st to 22nd, the highly anticipated Red Cotton Flower 2025 New Media Matrix Star Program training event was successfully held at the Zhaoqing Yaodonghua Intelligent Manufacturing Base. This event drew 400 outstanding dealers and authorized factories/store owners from across the country to gather and embark on a learning journey in the field of new media.

At the beginning of the training, Mr. Zeng Minhua, the Chairman of Yaodonghua Group, delivered a speech. He emphasized that in this era of information explosion, having high-quality products is not enough. Red Cotton Flower plywood, after 30 years of development, has become a well-known brand with its quality praised by all. However, if all dealers and stores across the country leverage the power of new media matrices to inject new vitality and momentum into the development of the Red Cotton Flower brand, the brand's voice will reach new heights!

Finally, Mr. Zeng Minhua expressed his expectations for the participants in the training, hoping that everyone would cherish this training opportunity, study diligently, think actively, and apply what they have learned to their actual work to contribute their own strength to the promotion and development of the Red Cotton Flower brand.

▲ Chairman Zeng Minhua of Yaodonghua Group

Ms. Naren Geerle, the建材家居探店員, and Mr. Zeng Jingshuang, the Deputy General Manager of Yaodonghua Group, opened the training session. In a lively discussion atmosphere, participants from all groups fully demonstrated their wisdom and team collaboration spirit, pushing the opening atmosphere to a new high.

▲ Deputy General Manager Zeng Jingshuang (left) of Yaodonghua Group

and建材家居探店員Ms. Naren Geerle (right)

Subsequently, Ms. Naren Geerle shared in-depth insights on the theme of "AI + Local Life + Effective Live Streaming." She introduced the application prospects of AI technology in the field of local life services and how to enhance brand recognition and sales conversion rates through effective live streaming. She emphasized that live streaming is not only a means of sales but also an important way to interact with consumers. Only through careful planning and high-quality content output can we attract consumer attention and participation, thus realizing the commercial value of live streaming.

▲ Deputy General Manager Yan Lihong of Yaodonghua Group delivering the "Red Cotton Flower Brand Knowledge" training

During the training, Ms. Yan Lihong elaborated on the development history, core values, and brand positioning of the Red Cotton Flower brand. She emphasized that the core values of the Red Cotton Flower brand are "environmental protection, fashion, and quality." These three core values are not only the soul of the Red Cotton Flower brand but also the key factors for winning consumer trust and support.

Finally, she pointed out that in today's digital age, the construction of a new media matrix plays a crucial role in brand promotion and market expansion. She hopes that the Red Cotton Flower family can achieve wider audience coverage and more precise marketing communication through the organic combination of various new media platforms.

During the training, a forum exchange session was also set up. Ms. Yan Lihong, Mr. Zeng Jingshuang, and several outstanding regional operation center/store managers of Red Cotton Flower discussed in-depth and enthusiastically how to do well in online channels, effectively promote Red Cotton Flower plywood, and efficiently manage teams.

In this 48-hour training process, participants received practical and immersive practical training. The training content covered all aspects of new media operation, including how to create a local IP matrix, how to seize local traffic, and how to打通門店新媒體增長命脈. The training also included group discussions and practical operation sessions. Participants were divided into groups to analyze and discuss specific cases, collectively discussing how to create more attractive and communicative short videos. The professional lecturer team used various methods such as theoretical explanation, case analysis, and practical exercises to help participants quickly master the core skills of new media operation.

The climax of the training was the awarding of certificates. Every Red Cotton Flower family member who completed the training received their own honor certificate, which not only recognized their hard work but also motivated them for their future battles on the front lines.

At the end of the training, Mr. Zeng Jingshuang, the Deputy General Manager of Yaodonghua Group, took the stage to deliver a speech. He warmly welcomed the Red Cotton Flower family members who came to the scene for learning, saying, "A spark can ignite a prairie fire." In this short video traffic era, only by keeping up with the trend of the times and continuously learning can we see new opportunities. He said that 2025 is the third year of the launch of the "Red Cotton Flower Matrix Star" plan and the third year of building the "local internet celebrity" ecosystem. He hopes that the Red Cotton Flower family can make good use of the resources of the two-day and one-night practical training camp, learn and apply what they have learned, truly master the "traffic password" of new media, and achieve the growth of store online and offline performance.

After the training, the Red Cotton Flower family members will return to their respective positions with a wealth of knowledge. They will apply what they have learned to their actual work, actively carry out new media marketing activities, and contribute their own strength to the development of the Red Cotton Flower brand. At the same time, they will continue to maintain their passion for learning, constantly improve their abilities and quality, and strive for the common development of individuals and enterprises.

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